“Everything is 4” world Tour
Working with our partner, Kapow Artists, and our favourite creative director Jono, we had the pleasure of creating the tour graphics for Jason Derulo’s 2016, Everything is 4 World Tour. Graphics and animations for hit songs including Want to want me, Get Ugly, Wiggle and Naked were produced with environments to match either the artists music videos, or the creative brief for the tour performances.
Our creatives were given scope to design and create the assets used in the environments and animations. The work was all done in 2.5D and 3D in order to get the best results within the project timeframe and mapped to custom screen dimensions. We even created animations that interacted and ‘responded’ to Jason’s choreographed movements on stage.
The end result was a series of unique animations which told the story of Jason’s Everything is 4 concept, earth, wind, fire, water.
We were able to explore everything from graffiti plastered back streets of New York City, to the earthy jungles of the Amazon, and Let’s not forget a good few wiggling behinds as well!
Highlights for us on this project were without a doubt watching our editor cut Jason’s video “Wiggle” (feat. Snoop Dogg) essentially into a series of creative ‘wiggle’ shots. If you don’t know what we mean, you are welcome to watch the original video [here]. It was entertaining…! But perhaps the biggest highlight for everyone involved with this project was filming a behind the scenes highlights for Jason’s biggest show at the O2 Arena in London. An amazing performance by a top industry artist aside, it was also something special to see our work come to life on screen for 10,000 plus people!
You can also read our Account Manager’s review of the actual concert here!